Our Tone-and-Win program includes a standard broadcast as well as an endorsement program.
The standard broadcast product is available to subscribers where brands promote themselves in standard Ringback adverts.
The endorsement program is where brand advertising on the Ringback call agree to offer a percentage of ad spend to a worthy cause, such as conservation, welfare or other advocacy issue.
There are two ways that AdRBT can be sold based on the brands' objective:
Subscribers could press "1" for an informative SMS and "3" for a call back on the product or service that was advertised without affecting the original call made. Brands could interact with subscribers in a very effective interactive way.